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CMG Romania
Frozen Food Europe March - April 2010
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What are the key trends in new product development? The most
important
trend is the decision by retailers to use their
private
label
as a competitive tool to win back customers who used to go to restaurants frequently. What makes the difference in the mind of a consumer? Is it price, quality, originality, ingredients or appearance? All of these are
important
considerations. Packaging and product appearance are
important
to interest the consumer in the product. Originality is
important
to attract new shoppers. Quality is essential to make the consumer a frequent purchaser. Price is always significant since consumers want value for their money. The right combination is what retailers and
private
label
manufacturers strive to achieve.; What is the role of packaging nowadays in the sector of the frozen
private
label
market and what benefits can that bring? Packaging of
private
label
in the frozen sector has become extremely significant since consumers frequently rely on the package design to signal the quality and originality of the product on the inside. Retailers have begun to recognize this and are creating attractive and award-winning packaging for their
private
label
.
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