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Frozen Food Europe March - April 2010
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UK figures
In the whole of the UK frozen meat
market
, apart now from health requirements and regulations, data from Kantar Worldpanel (formerly TNS) indicates that frozen
pork
accounted for 12% of all frozen meat, poultry and bacon purchases during the four week period to 27 December 2009, an increase from 10% during the same period in 2008. During the four weeks ending 27 December 2009 the volume of
pork
purchases from retailers in Great Britain increased by 14% to 14,500 tonnes compared with the same period a year earlier. Purchases of all
pork
roasting joints increased on average by 25% to 8,500 tonnes. Roasting joints accounted for 58% of all frozen
pork
sales during the period, an increase from 54% during the same four week period in 2008. In the 52 weeks ended 27 December 2009
pork
purchases were up 3% year on year and expenditure increased by nearly six% to £843 million. In contrast, purchases of frozen beef and lamb in the 52 weeks ending 27 December declined by three and 9% respectively. Due to increases in retail prices overall
expenditure for beef increased by 3% whilst lamb expenditure decreased by only 3% during the same period.
Growing sales on the western
market
s
According to a recent report from the Food for Thought research institute, the processed meat
market
in Western Europe was worth 117.3bn in 2008, or 10.6% of the total food and drink
market
of 1111bn. The report identifies 842 companies with 1128
country
and product
market
shares across Western Eu-
rope. The largest
country
market
, Germany, makes up 33% of the total 2008 West European processed meat
market
. Other countries that rank amongst the top are: France (15%), Italy (13%), UK (11%), Spain (85), Austria (3%), and Belgium/Lux (3%). Current major players are Campofrío Foods with a
market
share of 5%, followed by Nestlé (4.2%) and Danish Crown (4.1%). In the 80
country
& product
market
s covered by this survey, Nestlé had a leading presence with 41
market
s. In the processed meat overall
market
by value, manufacturers'
PLMA - Marketplace for Strong Trademarks
Last year's economic development has strengthened the private labels of the retail
market
in many European countries. The more cautiously the consumer assesses his or her own future, the more fre-quently he or she decides on trademarks. Retailers have been successful in embedding the image into the minds of the buyers of their products so that the private brands offer an above-average good value for the money. Beyond a shadow of a doubt, these products have even been fulfilling very highbrow demands for a fairly long time. components but also as snacks, finger food, or food to go and are distributed by means of the food retail trade and specialized trade for the food service business. All of the articles are com-pletely cooked and deepfrozen; most of them are fried fat-free or low fat on Teflon conveyor belts. Retailers sell many, even completely newly developed articles all over Europe under their own brand name. Whether a product is distributed under the label of the trading partner or under that from Vossko, Vossko decides about this very flexibly. At the center of considerations, there is always the question: which is the most efficient way to the European consumer? Often the answer to this turns out differently from
country
to
country
. The result is that the product that is distributed in one
country
under a trademark is distributed in another
country
under the brand name of the manufacturer. Chicken Toast - Just heat up in the toaster With regards to the quality assurance and product features there are no differences. All of the products are manufactured with the same care, have to fulfill the high standards identically, and are ana-lyzed with regards to their quality just as thoroughly. These high demands also apply to the design of the packaging. Tel. + 49/2532/9602-0; service@vossko.de, www.vossko.de Contact: Dieter Hüttemann PLMA Amsterdam, May 18&19 Fresh & Frozen Pavilion Stand Number: 5088 Photo: Vossko GmbH & Co. KG
Crucial: The Most Efficient Way to the Consumer
Vossko Ostbevern, Germany and Lages, Brazil is a German manufacturer of high quality convenience products made from poultry,
pork
, and beef. The company's products are used not only as conven-tional main
March/April 2010
25
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