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18 / 44 an EU initiative that could have an impact on retailer brands. The PLMA Trade Show exhibition will be the biggest ever, with more than 3,200 exhibit stands including 40 national and regional pavilions. Manufacturers from 70 countries will show their new products and packaging innovations. gest number of exhibitors ever. All the events will be at the RAI Exhibition Centre. The education program, to be held on 16-17 May, covers a range of industry topics and is offered in multiple languages. The courses are taught by both academic instructors and industry professionals. The seminar session will be held on the afternoon of 17 May, after the education classes conclude. Seminar speakers are Serge Papin President of Système U, the French retailer that has revitalised its
