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28 / 44 PRIVATE L ABELS IN THE FROZEN FOOD INDUSTRY Store Brands Continue Their Expansion in 2010 Own brands have so far known an ever increasing evolution, highly benefiting by market conditions and the economic environment. Because of consumers' obvious need to save more money, to purchase good quality products at a low price, specialists predict that store brands will continue their ascension this year. Dan Orehov reports economy, which has led to strong growth for both branded and