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14 / 44 stant development which allows him to propose specifics products to its customers. Indeed it assembles a delicious and a crusty puff pastry with high quality recipes giving it different shapes, toppings and weights. Being one of the leaders on the cocktail bites market, Vitacuire also produces a wide range of individual puff pastries as crowns, plaits and pies. Innovation and growth strategies should be adjusted to price constraints According to Senior Food Analyst Francisco Redruello with Euromonitor International, aggressive promotional and price-cut campaigns from private label manufacturers are one of the key challenges facing
