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CMG Romania
Frozen Food Europe January - February 2010
17 / 44
They have their own `in-house'
ice
cream
, and a Toffee Crisp McFlurry is a popular option for junior customers, and this again encourages children's parties. This idea is popular with parents wanting to organise a birthday party without all the bother of entertaining kids, and clearing up afterwards. The franchise systems in the
ice
cream
industry are expanding, with some of the major players launching new express concepts that are more aggressive in their implantation strategies. The appearance of new franchise concepts in the frozen dessert industry is a response to the increasing demand for value and variety, and the return of health trends like frozen yogurt. This is a period of great opportunity in the
ice
cream
industry. Real estate pr
ice
s have fallen significantly over the past two years, making prime retail locations more available and affordable. This is a time for consolidation, and the new R&R company has been formed by bringing together Roncadin in Germany and Richmond Ice Cream in the UK, making it one of the largest manufacturers and distributors of
ice
-
cream
in Europe. This consortium now manufactures products for Aldi, Edeka, Marks & Spencer and Tesco. Producing FAB cones, Landliebe, Nasch, Ribena lollies, Schatztruhe and Skinny Cow as mini-cones, big cones, lollies, push-ups, family tubs, premium tubs,
ice
cream
rolls, choc
ice
s, bars, frozen smoothies in state-of the-art factories in the UK, Germany, France and Poland. They can now offer a massive range of
over 2,000 products. As Brian Buchan, their Chairman says, "We also take cost very seriously. We have grown because we are so costeffective. We are committed to reducing waste. We are also committed to growth. From small beginnings, the Skinny Cow
brand has become the UK's leading low calorie
ice
-
cream
brand, supported by some of the most distinctive advertising in the category. We also have sales teams, dedicated to understanding how to best grow the
ice
cream
profits and sales of our retail partners across Europe. We at R&R are passionate about
ice
-
cream
and believe that everything is possible". But this is certainly a multi-national company. When you go on their German website to find out about Landliebe Ice
cream
- the music playing is an English `top of the pops' song. And for something really unusual and tempting, Glaces Erhard have produced a range of
ice
cream
s nestling in individual nougatine cups. Theme ranges such as their Alsatian Kouglof deserts are ready for the specialised Easter market, and they are bound to score against the competition. This mostly consists of Easter eggs - and nothing sophisticated to rival the Glaces Erhard products, so these nougatine cups should make a tasty alternative to a sickly Easter egg! But whatever happens, the next big family festival will have stores offering premium
ice
cream
s to tempt the whole family.
January/February 2010
17
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