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Frozen Food Europe January - February 2010
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FRANCE - CONNAISSEURS' MARKET
INNOVATION MEETS EXCELLENCE
Frozen
processed
food continues to be popular amongst French consumers, since these products can be easily preserved and cooked. In France, as in much of the world, the culprit is changing eating habits, experts say, as France's powerful culture of traditional meals has given way to the pressures of modern life. The French now eat fewer formal meals than they did just a decade ago and they snack more. Alin Ciolac reports.
ith an increase of 7% in current value terms,
frozen
processed
potatoes saw the fastest growth in 2009. France represents a major supplier to the European industry, with a domestic output of
frozen
potato products reaching almost 447,000 tonnes. Retail
sales
are currently worth in the region of EUR 265 mn, with volume
sales
largely static at around 162,000 tonnes. This equates to nearly 3 kg per capita, rising to almost 9 kg if foodserby 4% in current value terms in 2009. Beef burgers continued to lead
frozen
processed
red meat with a 39% value share in 2009. Vegetable mix remained the main
frozen
vegetable type in 2009. According to Euromonitor International, appetizers continued to lead other
frozen
processed
food, with a 47% value share. The trend for predinner snacks had a strong positive impact on
sales
of appetizers, especially thanks to the success of small variants of traditional starters, such as small pizzas or stuffed pastries. This trend also had a positive impact on snacks which could be served for pre-dinner or special occasions.
W
vice
sales
are included. The French market is made up of two sectors, namely chips and speciality potato products. Chips account for over half (52%) of value
sales
, with speciality products (examples of which include croquettes, wedges and noisettes) comprise the remainder. Around 70% of all
frozen
chips sold in France are designed for frying, but there has been a strong growth in demand for microwaveable chips recently,
sales
of which rose by over 30% within the last year. Frozen
processed
red meat increased
Ready meals
Total
sales
of
frozen
, chilled and canned/ambient wet meals via large French retail outlets such as supermarkets and hypermarkets amounted to 295,000 tonnes in 2006, worth EUR 1,313 million. In terms of segmenta-
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January/February 2010
sales-frozen-share-39.html
