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CMG Romania
Frozen Food Europe January - February 2010
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Cakes
Retail sales of packaged or industriallyproduced
cakes
and pastries in Western Europe were worth just over 1.5 million tonnes in 2009, with value sales worth in excess of EUR 7.64 bn. Sales are hampered across many parts of the region by consumers preferring to buy
cakes
and pastries fresh from bakeries, rather than in packaged form. Furthermore, sales have also been hit by the downturn in consumer spending, and health concerns over perceived levels of sugar and fats in
cakes
. The UK has the region's largest market in both value and volume
Sales of packaged
cakes
in Western Europe by volume & value, 2009
Country Vol. (000 t) Val. (EUR mn)
UK France Italy Spain Belgium Germany Netherlands Ireland Total
410 350 270 145 110 104 102 11 1,502
2,000 1,670 2,000 630 499 375 390 82 7,646
Source: Global Food Markets (GFM), Leatherhead Food International
terms. It accounts for around 27% of overall market volume, a figure which drops to around 26% by value. At more than 6.6 kg, per capita consumption is also on the high side, ahead of the Netherlands (6.3 kg) and France (5.7 kg), but behind Belgium (10.4 kg). Sizeable markets for packaged
cakes
also exist in France and Italy, although sales are much lower in Germany and the Benelux nations.
Much of the recent new product activity has focused upon the development of
cakes
packaged individually, which enhances their suitability for convenient, on-the-go snacking. In response to health concerns, manufacturers have also been launching more reduced-fat and reduced-calorie
cakes
, whilst `free from' products catering for those with food intolerances are also making inroads into the European market.
Innovation from Lanterna Alimentari Genova:
retail
focaccia
in flow pack
200 g each. Lanterna offers a wide variety of tastes: traditional (plain), with rosemary, olive, onion, cherry tomatoes, with vegetables and with Stracchino (Italian soft cheese). The
retail
focaccia
in flow pack comes under Lanterna's own label, but it can be made for private label as well. It will be launched on a
retail
chain in Romania in February 2010 and then on other European markets. As the whole Lanterna range, even
retail
focaccia
contains only extra virgin olive oil and it is then suitable for people who follow a low-cholesterol diet, for vegetarians and for people who, according to their religious beliefs, do not eat animal fats like lard. Moreover, it does not contain hydrogenated fats or other vegetable oils and we use no colouring agents nor preservatives. Lanterna Alimentari Genova SpA, Via F. Semini, 12 - 16163, Genova Tel. +39 010713161 Fax +39 0107131664 rpreziotti@lanternagenova.com
Lanterna Alimentari Genova is launching on the European market a new
retail
product:
focaccia
in flow pack. Lanterna, already leader in supermarkets' bakery corners with its
focaccia
, has developed the new product for consumers who prefer to take home frozen
focaccia
and then bake it themselves at any time: it is partly baked and deep frozen and it can be put directly from freezer into the oven to get, in just a few minutes, a product with the same flavour, aroma and quality as the freshly baked product. The new
retail
focaccia
is available in 2 variants, both in flow pack: with 1 piece of
focaccia
(200 g) and with 2 pieces of
focaccia
of
January/February 2010
19
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