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Frozen Food Europe January - February 2010
11 / 44
DESSERTS AND ICE CREAM The one thing that is sure in the
ice
cream
market is that sales are increasing year on year. And this sweet treat is definitely established as a staple; although it wasn't so long ago when it only came out in the summer.
By Verité Reily Collins
ALL YEAR-ROUND FAVOURITES
T
hankfully for manufacturers
ice
cream
has now been established as a year-round favourite and in many kitchens has replaced
cream
as an accompaniment to pies, fruit salad and other desserts. Most households now expect a scoop of
ice
-
cream
instead of
cream
to be served alongside their favourite pudding, or
ice
-
cream
is replacing the traditional cooked pudding. Celebration cakes and desserts made of
ice
cream
are gaining in popularity, and In France, Demotte show a range of seasonal and specialized frozen desserts, including specialties such as Sapin (a Christmas tree) and Fantome - a realistic ghost all ready for Halloween. They have teamed up with market leaders Lenôtre, famous for luxury mass catering, to produce premium individual deserts suitable for celebrations and special occasions. As regards
flavours
,
ice
-
cream
manufacturers are on a roll, competing with
each other to bring out more and more exotic
flavours
- but even so the top favourite is still Vanilla, followed by Strawberry and Chocolate. Surprisingly men and women go for different
flavours
: Mintel finds seven in 10 men prefer plain
ice
cream
flavors, like chocolate or vanilla, while 74% of women seek out those containing chocolate or candy bits. Still, each gender seems to enjoy the other's taste preferences: 66% of women say they also look for plain
ice
cream
, and 63% of men go for jazzed up flavors, too. Exotic fruit flavors aren't too popular with either male or female
ice
cream
-eaters. Less than one in three respondents told Mintel they look for fruit-flavored
ice
cream
. But the public enjoy trying exotic
flavours
, and each year companies bring out an unusual one to temp undecided customers. These come and go - last year chili
flavours
produced Ooohs and Aaahs! Next year signs are that vegetables might tickle the taste buds - with savoury
flavours
such as tomato getting queues of curious buyers at trade shows - who knows! However, the public usually go back to the traditional three
flavours
- but after they have tried whatever is the one on offer that day, so it is all good for sales. According to Esther Renfrew, dairy market intelligence manager at Zenith International, "the
ice
cream
market in west Europe is on the up, with volumes rising at a growing rate. Germany, Italy and the UK are the biggest markets. Combined, they account for over half of the total west European volume. Consumption per person is rising due to a wider variety of products on offer". Thanks to aggressive marketing, producers have made
ice
cream
an everyday treat across Europe; now the challenge is to increase this market, mainly led by innovation in packaging, indulgence, consumption by occasion, and innovative
flavours
and ingredients. Many supermarkets such as Waitrose now offer special
ice
cream
January/February 2010
11
ice-cream-italian-12.html
